This is actually called "retail price maintenance" and I don't think constitutes "price fixing" in the sense that we usually refer to it (like with OPEC for example).

Poster #12 really said what economists view as the benefit and potential gain to consumers from such a policy. It *is* in the interest of the consumer to pay more for a product if that means it also comes with added benefits that exceed the added costs.

The problem with online discounters is that the online store can free-ride off of the services the brick-and-mortar places provide. I do that all the time when purchasing major electronics. I go to my local electronics store with decent sales help, get information on the best product and then go buy it online from the cheapest store I can find. This is also why manufactures who sell the products on a website (or if you've ever been to a Nike Store) do so at MSRP, no discounts.

This isn't an issue with all products and sometimes better sales help is available for free online.

I am not a big board game person, but I would guess that there is a lot to gain for the consumer by having a store to try out or even get advice on these games.