No Photo

Happy Mutant Profile

the.name

Hey TiVo, Ditch the Subscription!

November 8, 2007 6:14pm

Actually MERC, they're not even doing that anymore. As reported today by Reuters, TiVo will announce it will be offering viewers' demographic information to advertisers as well.

I love my TiVo and personally I'm okay with the subscription and am actually willing to have my viewing habits reported to advertisers. I like the shows I like and if an advertiser knows I'm watching it as opposed to completely missing me and lots of those like me because we might be under-represented by Nielsen's horrifically awful statistics ... well, maybe we'd still have Arrested Development or Firefly or any number of great, cult shows.

No friends yet.