Actually MERC, they're not even doing that anymore. As reported today by Reuters, TiVo will announce it will be offering viewers' demographic information to advertisers as well.
I love my TiVo and personally I'm okay with the subscription and am actually willing to have my viewing habits reported to advertisers. I like the shows I like and if an advertiser knows I'm watching it as opposed to completely missing me and lots of those like me because we might be under-represented by Nielsen's horrifically awful statistics ... well, maybe we'd still have Arrested Development or Firefly or any number of great, cult shows.
Actually MERC, they're not even doing that anymore. As reported today by Reuters, TiVo will announce it will be offering viewers' demographic information to advertisers as well.
I love my TiVo and personally I'm okay with the subscription and am actually willing to have my viewing habits reported to advertisers. I like the shows I like and if an advertiser knows I'm watching it as opposed to completely missing me and lots of those like me because we might be under-represented by Nielsen's horrifically awful statistics ... well, maybe we'd still have Arrested Development or Firefly or any number of great, cult shows.