Never mind, onme quck trip to wikipedia gave me all the info I needed.
Yeesh

I love the Yakuza, Ninjas, Tempura, Sushi, Chainsaws bit. "Look at all of these sinister things. And sushi."

Also, the realistic blood is a nice touch.

Can Tim Burton make a movie without Johnny Depp for once? Please? *crosses fingers*

"a bit like the Mickey Mouse of the desert, cute and comic in equal measure"

right, except that Mickey Mouse wasn't very cute, and rarely comic. :)

"If this is how we thank retailers for offering mp3s the way every commentator keeps saying we want them, why should they bother?"

To make money?

It's unfortunate that it looks a bit like something the police have slapped on you to make sure you stay under curfew - but a nice idea.