This is quoted from www.killscreenpoetry.com:

According to China Daily, Shi (creator of ZT Online) spends 10 to 15 hours a day gaming. He knows MMORPGs back-to-front, and knows how to attract gamers. He's hired a marketing team of 2500 people to promote the game in China's popular internet cafes - through word-of-mouth, advertising, and strange tactics involving beautiful women, like this:

Shi is also hiring a number of attractive female players to play in Internet cafes. "We are giving them virtual golden coins worth 6,000 yuan per year, which are equal to 500 yuan in the real world, to encourage them to play and stay in the games," he says. His ultimate goal is to make the game more fun and lure more male players, especially first time gamers. "In fact, in China's cyberspace many male players are very willing to pay the bills for their female counterparts", he says.

.....hmmmm, interesting marketing tactic.