I know that reputation is a big deal, especially online because there is often little point of reference for people who are looking for credible information. However, if any companies or corporations push a 'reputation' system, especially one like Google,... you can forget about anonymity. If everyone is put into a role where they have to play politics to 'belong', you effectively destroy what makes the Internet great. I know people feel comfortable when the online experience is a virtual copy of real life, but maybe we should shy away from this "future". It's bad news for everyone when you can't escape reality, if only for a short while.