Yehuda Berlinger - thats hard to believe, 75% sounds awfully high. But even if its true, might it not just be that its mostly just boys using their mothers credit card? (with permission of course)

Like i have only once seen a woman playing video games - my friends mother would love to play Tomb Raider and Resident Evil (this was way back in the nineties) - but other than that, i havent seen any female playing video games. What i have seen, is women buying games for their children and guys borrowing their mothers credit card (to pay for their WoW subscriptions)
__

And what comes to Ubisoft, you should not blame them. Blame the ones who buy this crap.
And if nobody buys those games, i suspect the "genius" whose idea they were, will get fired. After all, making and marketing the games cost money and if they cannot get back enough money. Heads will roll :D