Bravo to the Zoological Society of London for creating this cool program that gets us all thinking about how to help save amphibians. The easiest way to help is to donate to the work of Amphibian Ark, which is coordinating the rescue and breeding of the most threatened species, working on behalf of the World Association of Zoos and Aquariums, of which ZSL is a member. You can learn all about it at www.amphibianark.org. I noticed that you can donate to The EDGE, too, on their Web site. This is a mass extinction that has a plan to stop it. We just need to care enough to make the plan happen. Frogs matter. Jump in.