ONE KNIFE ONE MELLON

I agree, the bit is well intentioned but a little off.

While I'm no fan of Google's privacy policies and have various misgivings about their control of the web, I'm not about to return to the days of Webcrawler or Hotbot to spite them.

Also -- the video is itself acting as a piece of advertising, albeit for a non-profit site, but it detracts from the overall point about removing advertising from the web.

And, as BSD pointed out, FreeSpeech.org has plenty of advertising. If they're really interested in encouraging free sharing of knowledge it doesn't make sense that they reserve all rights to their work (see bottom of the homepage).

Why not CC license it or release it to the public domain?

I think the important point is to realize that advertising is actually liberating in some way on the web -- instead of having to rely on arcane content business models where access to work is sold and highly regulated, advertising can allow work to be offered for gratis.

But this isn't to say that Facebook's Beacon isn't worrying...

First, you can buy more of these here.

Second, check out my halloween costume featuring the mask here. (Dry ice not included.)