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We received a letter from VirginMedia just last week mentioning BBC's iPlayer service in passing as a great reason for getting their broadband service so clearly they're not feeling the pain too much.
The main point of the letter was to announce to customers that they were going to increase people's bills by £1 unless you signed up to their 'e-billing' service by June and no longer received paper bills. Getting your bill online was then referred to as a £1 'saving' later in the same letter. I don't know who is more stupid, them, or me for being a customer simply because they were cheap at the time.