"The mainstream Internet user is hugely aware of the fact that the fundamental economic model on the Internet is advertising,”

And The mainstream Internet Provider is grossly unaware that the mainstream internet user is not very happy with this economic model.

Allow me to make one small, but important, point. I don't think ANYONE is actively denying the fact that the planet is warming. What we are at odds about is what is the cause of it. Is it due to human action, such as increased carbon emissions or is it part of the natural cycle that causes ice ages and heat waves on the planet?
I tend to believe it is a combination of both... I'll jump on the "green" bandwagon because I believe we are stewards of this earth and should protect it, but I don't see humans as the sole cause of global warming. There really are so many unknown factors that cause climate change and I have not seen convincing evidence to suggest that our input alone is sufficient to produce the results we have seen.
But seriously folks, take care of the planet, currently it's the only life-sustaining planet we know of, it's taken pretty good care of you.