In a recent This American Life episode (#341), How To Talk To Children, Dan Savage addresses this almost verbatim... check out Act III here... http://www.thisamericanlife.org/Radio_Episode.aspx?episode=341

Great idea, but I agree... a little too heavy on the schmaltz factor.

Concerning the "Ain't my job..." comment... yeah, it's really not our job to pick up other people's litter on the subway. From what I understand, there are people who make a surprising amount of money with a great retirement pension to do exactly that. We all pay a lot of money to ride these nasty-ass trains! Do we get a 1/2 off custodian discount if we sign an agreement to rid each car we ride of one or two pieces of trash? The answer is no. And NO ONE wants to touch someone else's grody bottle. We've all seen these bottles filled with all sorts of disgusting substances.

I also really like the suit who rights the bottle with his loafers to keep it from rolling around.

I used to see these around downtown Seattle and came to learn they were the calling card of the Peregrine Falcon... certainly gave me pause until I found that out.