The point of a pholage is to confront the viewer with immediate access to a far greater variety of visual “information” than he could obtain by leafing through a magazine, page by page. Many experiments have proven my theory that such a confrontation expands the consciousness. The viewer begins to see unique relationships between seemingly isolated incidents.

Clearly, JAKE0748, Boing Boing is a pholage.

"the large print giveth and the small print taketh away" -tom waits