"They are saying that you can't even sell this camera, ever, because the license to use the firmware is not transferable."
Skep, IANAL, but is it clear that a second-hand buyer of the camera needs a license to use the firmware? Obviously the first buyer has agreed to the license. But the second-hand buyer does not make any copies of the firmware, and he should not need a license just to use it.
"They are saying that you can't even sell this camera, ever, because the license to use the firmware is not transferable."
Skep, IANAL, but is it clear that a second-hand buyer of the camera needs a license to use the firmware? Obviously the first buyer has agreed to the license. But the second-hand buyer does not make any copies of the firmware, and he should not need a license just to use it.