Fair enough... they're $15 to $25 btw just like some of above companies are $30 to $40. I never said they're $40 because they're not walmart. I said I'm defending them because they're not walmart. They're bound to be more expensive anyways because I'm guessing there's a bunch of licensors that need to get paid out from the shirts and bunch more work bringing the shirts to market.

If price is what matters, thats cool. I don't think Worn Free ever said on their site, the 'cheapest t-shirts available'.

Anyways I'm moving on.

They're not the cheapest t-shirts but I like em and the idea behind em. Just like I like Threadless and the idea behind that. They're different products with different things behind their origination.

@35 yeah right. I guess you have more time than money that that you can spend it making your silk screen and tanks and a couple of tries to get it right. Not to mention time hunting down decent blanks as I think they're called at a good price. Sounds like a great business model.

You might just as well say the same thing about every item of clothing you buy anywhere...all you need is needle, thread, cloth and whole bunch of time, huh?

At least these guys go to the trouble of finding the image, researching and licensing it properly (artist, photographer, original design) instead of just knocking it off and putting on cheap blanks as Drew would do. There's probably a portion of the costs that go to those parties too.

Give these guys a break, it's a small company doing things properly with a great idea and good quality product.

Why am I even defending them? Cos they're small, original and NOT Walmart, Target, GAP, American Outfitters, Old Navy whatever with their random meaningless designs all made to look old and worn.

@28 Lol I hear you. Still it beats wearing a shell suit or pink sweat pants with Juicy/Hot written on them.

Trouble is you kinda got to be in your 30s to even remember some of those rockers let alone their significance.

@26 I agree with you. Sadly I think that is a minority of people. The media in all it's forms sees to that.

It's funny reading the comments. On the one hand people are outraged that these shirts cost $40 and on other I bet they buy such obviously branded merchandise for exorbitant prices without thinking - like $100-$150 pair of jeans (which actually cost about $7 to produce).

The thing about these t-shirts is that they don't proclaim in big letters a particular or common brand, rather its the quiet knowledge about their heritage (and they have some cool designs) that drives them forward.

I was given a 'Rental' shirt mainly as joke but actually it's good quality, well printed and came with a great sticker hang tag and a story.

It's clear to me someone went to a lot of effort sorting out the rights and story and probably cares a bit about the artist and their music - just read their blog and some of the stories in their store.

I'd rather pay $40 and have something that isn't common (unlike some people above believe) than $25-$55 for something that says "[Insert Brand Name Here]". In actual fact some of the big brand t-shirts are just that.. stock t-shirt blanks with 'Emporio Arxxxx' or 'Calvin Kl***' printed on it. Big frickin deal, that says as much about someone's discerning taste and style as I need to know.

You could do a great story about the genius twist in recent marketing and on-demand production letting everyone believe that they're being individual non-conformists when in fact they're simply buying into a sub-brand of a much larger company that caters to their tastes plain and simple. With global fulfillment niche tastes can be catered for and in effect treated as mass market tastes in regards to volume and marketing.

So if you buy anything in any kind of store with more than one outlet odds are you're conforming. Get over it.