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Chris Goward

How right digits affect perception of discounts

September 7, 2007 6:13pm

Interesting result.

These are exactly the types of tests we do with our clients every day.

With any price test, it's important to test several prices and their corresponding conversion rates. Then you can calculate the ROI of each result and determine your optimized price for each product.

The same principle applies to testing product images, benefit headlines and copy points.

More info on creating valid tests here.

Cheers,
Chris

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