What a joke! I am a frequent traveller (disclaimer: I am also Canadian) and Air Canada has never impressed me. They always seem to be the most expensive option, while not providing much additional value.

I am often left longing for low-cost carriers like Australia's Virgin Blue or Jetstar. While I have to bring a couple bucks on the plane to pay for stuff I want, at least the planes leave on time and the staff are actually nice to me.

I think most people will just keep their 35 bucks and talk to the poorly trained representatives. After all, isn't that what we are all used to everywhere else?