For anyone curious about checking the accuracy of the set dressing, check out the following street view of Castro Street. It's from 1979, so it isn't precisely contemporary, but it's interesting to see the comparisons:

http://thecastro.net/street/block.html

I stopped by Pier 17 last night and picked up my bar of Tcho, and rushed it home for a tasting.

I can say that if this is the beta version of the bar, and it's going to be tweaked based on user feedback, Tcho's off to a respectable start.

And it's a rare startup that actually pulls in revenue during their beta phase, so good for them!