Just reading the explanation from the writer made me want to vomit. Honestly, it is in character, but the writer lacked a decent argument for why it was a character driven episode. The timing more then anything bothers me. This issue could have come out 4 years prior, but as soon as the movie is about to launch it releases. The movie will attract more non fans of the Invincible Iron Man than the comic ever did. I never read Iron Man and only knew him from the Avengers. I like most comic readers was a fan of X-Men, Spawn, Savage Dragon, and Batman, with the occasional Avengers(which at one time or another contained the Hulk, Silver Surfer, Spider Man, and various other heroes. Justice League was also a part of the comic equation and was DC's Avengers.