Ok, this is just weird to me. This piece is not well made. It has a pedigree or two behind it, but that doesn't seem to have been worth much visually or even conceptually.

What rankles me is that I think this kind of collaboration is wonderful - but these guys are fucking it up. The fashion world is finally warming up to the world of tech and, more importantly, Motion Graphics. It's something that I've thought needed to happen for a long time, that informs and advances both fields. And many companies have been doing it successfully for years. BMW, Lexus, Nike, Absolut, Diesel, and now Prada are all big name luxury brands that are sponsoring and commissioning artists and furthering the field - more or less altruistically....

But this piece is b-a-d bad! Not only is it just a long format ad for handbags and shoes, but it's not even well made. It looks like pre-viz, from like 8 years ago - and not even in an ironic, bad-is-good, retro kind of way. And, as several people have mentioned already, it's message is horrific.

I... I guess I just don't want crap to kill off this fledgling movement before it has a chance to catch on.