I had a friend who jumped off a six story building. It never occurred to him that he would survive but he lived. They did have to amputate both legs though. Jumping off the Golden Gate Bridge is statistically almost guaranteed to result in death but even 1% of jumpers survive, although often with serious injury.

Whether in the park, a coffee shop, in bed or a waiting room I found reading my Rocket eBook was every bit as enjoyable as reading a paperback or hardcover and had many advantages.
I was very sad it was announced that that Rocket eBooks would no longer be supported and that no more eBooks would be available in that format. After spending $400 on my Rocket eBook I decided I would not buy a new one until I felt sure I would not be burned again.

I think the real solution to get people behind in reading eBooks is not just a device that provides a good reading experience at an affordable price, but also a commitment by a publisher or reseller to make the media available in a wide range of formats regardless of the manufacturer. Basically what Audible did for audio books. When I signed up for Audible I was offered a free MP3 player or a $100 coupon good towards almost every popular brand MP3 Player. The coupon brought the iPod mini price down to under $200. If not for that I would probably not have purchased an iPod for several years.

I think Amazon would be smart to offer a similar deal on Kindle. A commitment to a universal converter would probably seal the deal for many readers to try an eBook.