My father worked for Fiskars years ago and was in product development to help get Gerber Knives back on their feet when they bought them out in the 80s. One of their products was the exact same concept and you can see their designs here.

http://highadventureoutfitters.com/hao_pages/hao1.htm

All I'm saying is the idea is at least 20 years old. Honestly, I like the Gerber etchings much better, too. I think my dad gave me the bear one.

I carried a 2 1/2 inch swiss army knife since I was probably 10 years old. I'm not a hick, they're just so dang useful. Scared my teachers a few times when I whipped it out to fix things tho. Unfortunately, 9/11 forced it into my sock drawer. I still reach for it at least once a week.

The Fark.com thread has some images of the sweatshirt.

link to thread, post is at (2007-09-21 12:14:01 PM) by tomlennon
http://forums.fark.com/cgi/fark/comments.pl?IDLink=3083934

link to pic
http://multimedia.heraldinteractive.com/images/cfa4827569_20070921device3.jpg
http://a.abcnews.com/images/US/mit2_070921_ms.jpg