Glad you liked it!

I can't quite agree with you on Amazon Unbox, but then I don't use it on my PC, I use it on my Tivo. It has definitely changed my viewing habits, and I enjoy it immensely. I should point out that I never purchase anything from Amazon Unbox, I only rent them. So far only movies, although occasionally they've had free items (I was able to watch Chuck and Bionic Woman well ahead of their premieres, which I think was great... although BW kind of sucked).

I've only purchased one movie, Hot Fuzz, but I deleted that myself not long afterwards. If I'd liked the movie more, I might have been pissed if I found out I couldn't burn it to disc after "purchasing" it, but I'm finding my habits changing as far as movie purchases go. I was an early DVD adopter, and so have amassed a rather large collection, which is frankly an albatross in this day and age. If I miss a Hollywood blockbuster in the summer, I know I can pay four bucks and rent it on my Tivo as soon (or almost as soon) as it's released. True, I only have 24 hours to watch it once I've started, but I'm fine with that; it's like when I would rent from Blockbuster (in the cave man era).

As far as purchases... well, I'm staying away from them, and after reading your article I'm glad I did. But for anybody with a Tivo, Amazon Unbox is pretty sweet.