I agree with #5. And that way no-one would think that the #000000 is some cryptic reference to prison numbers.

I live 2 blocks from where that picture was taken and ride by it very often. Never noticed the bike there. But at the time I may have still been living in San Francisco.

The area is definitely getting more bike-friendly. But only if you are on the few streets with bike lanes. I haven't seen much outright aggression lately; but it's obvious some people still don't know how to react around cyclists. Or that we have the same rights and responsibilities as motor vehicles.

First I've heard of this project. I support it's intentions. Hopefully there won't be a need for the ghost bikes. But that the message is received loud and clear for any that are out there.