"Amazon serves these targeted ads up inline as banner ads and such on other websites. Therein lies the invasion of privacy"

Exactly. I don't mind so much if a site announces the intent to use my profile info to toss ads at me, but when evidence of my site profile follows me away from that site and appears unpredictably eslewhere, I begin to have a problem with that.

And I second the motion for de-shittifying MySpace. Despite the number of young friends who use it frequently, I minimize my use of it because it's so obnoxious to navigate.

I also wish MySpace would bite the bullet and de-shittify their profile page code. Millions of kids are willing to jump through absurd hoops to learn how to customize their profile pages. But learning how to hack MySpace's bizarre nested tables and non-semantic CSS is a black art that must convince them that doing web design sucks. It's like learning to dance in a parka and leg irons.

"We're all dinos here. Everyone drifts -- all the time. It's impossible to drive straight."

That video crossed over into another dimension of awesomeness, beyond our primitive understanding of awesome-physics.