As much as it's well produced and shot, it's kind of ridiculous having poor people cheering up a beer they won't likely be able to drink any time soon, or even afford. What's the reason behind the choice of shooting this ad in this setting versus a typical Guiness drinker environment ? I understand it as : "these poor guys want this product so badly they would go through a lot of work just to have an ersatz of it. Let's buy this so we can connect with them and their sense of naivety we've lost". Is this over reacting or does anybody here feel the same way ?

French car maker Peugeot made one ad in the same vein a few years ago : http://www.youtube.com/watch?v=eZn2GqFkNns