magicJack was founded by a telecom pioneer who brought his last company public and to a $1 Billion+ Market Cap with over 4 million customers. Ad Serving based on various factors is nothing new. Just as you are delivered unique Google Ads based on your search history, magicJack will identify business telephone numbers through an algorithm, like Google, and deliver relevant ads.
So far, there are no ads and this is not the business model if you know telecom at all. If you called Delta Airlines, it may serve you a Southwest ad. This is similar to how Jingle Networks secured 5% of the directory assistance market within two years or when you checkout at the local supermarket and get coupons on back of register receipt also matched to your loyalty card (No EULA or TOS when you buy eggs?!). What is creepy is there is a telephone service being launched that actually "listens in" to your calls by computer and picks out key words than serves you ads on the phone call. (What's next, watching porn online and a Kleenex tissue printing from your computer?) An ad-supported telecom network is NOT magicJack's business model. So much concern for privacy yet the average person is on 27 cameras EVERYDAY - without giving permission. AND, what about the The Patriot Act? (I must have missed Rob's blog on the TOS from George W. and company. The online counter is a little hokey but do you audit the results on American Idol or require documentation on QVC? I have a secret, it's called MARKETING - and it is highly effective and got you all talking. (Heck, Ron Popeil of Ronco fame is a genius! I am sure Dan Borislow at magicJack was proud of the association) So many intellects here, I am sure your advertising and marketing acumen could point magicJack in the right direction to be even more successful. Let's hear your ideas. Oh, magicJack has never ever been accused of malware or spyware. If you read recent news reports, Apply's iPod and similar devices, even digital picture frames, are imported with viruses and spyware. (FACT!) Did you read the TOS and Privacy Policy before you posted your comments? Rob gets your first born. Ha. magicJack is a wonderful product and affords inexpensive high quality calling.