OK guys, How about cutting some slack? The $50 price point was for a beta market test. Manufacturing and startup costs for a beta product are always high because of low volume and high expenses for tooling, etc. The price should come down significantly with increased volume.

Press coverage understandably focuses on the tiny Powerseed eating coach because it’s unique, and visually interesting. Still, it’s just one tool for implementing the cognitive strategies described in the 112-page companion guidebook.

In addition to teaching mindful eating skills for the dinner table, there are strategies to confront cravings, emotional eating and negative thoughts that often derail our weight control efforts. We also place great stress on getting enough exercise — it’s an essential element of a balanced weight maintenance program. In other words, the value build is in the overall approach—the system.

The Powerseed coach is just a focusing tool to intentionally disrupt ingrained eating patterns, counterproductive thoughts and daydreaming so that eating becomes an intentional, cognitively engaged, present moment experience.

When people do this they can listen to their body’s messages of hunger and satiety, actually taste and enjoy their food, and avoid consuming hundreds of mindless calories each day. Yes, eating in this manner does slow the pace of eating for most people but this is a secondary benefit, not the purpose. Think of the Powerseed eating coach as an attention-focusing device instead of a bite timer and you’ll be on the right track.

The real test of a product’s effectiveness can only be rendered by those who seriously pursue it. 85% of customers surveyed say the Powerseed System was better than other weight control programs they had tried.