Call me a cynic, but even with fuck this and fuck that flying around in the video and the "not even real food" jibe, I bet McDonald's themselves are behind this little piece of insidious viral marketing. They're probably getting ready to serve the 10:55 crowds as we speak.

Nice story, reminds me of a very similar notion in a recent John Scalzi story in which you get alternate history versions of hitler's death, arranged as search result of an alternate universe search engine.

Missives from Possible Futures #1:
Alternate History Search Results
you can read it here:
http://www.subterraneanpress.com/index.php/magazine/winter2007/fiction-missives-from-possible-futures-1-alternate-history-search-results-by-john-scalzi/