I am likely setting myself up for disaster here but am I the only one that feels like they are missing the problem here? So Ubisoft is making games marketed at a segment of girls that like shopping, fashion, animals and babies. I very seriously doubt that this means Ubisoft doesn't think girls play Ratchet and Clank. I think that Ratchet and Clank already exists and doesn't need a special marketing department to push for their creation. What is the author looking for exactly here? A special 'Girl Version' of Ratchet with pink packaging and an exclusive girl power mode? Now that's offensive.

I agree that there are a lot of male centric games and probably a lot of things in those male centric games that are off putting to many females. In much the same way that the half naked woman every few pages in Car And Driver or the gratuitous boobs and explosions in commercials on Spike might be off putting to many females. Does this mean that no women watch or read these entertainments. Surely not, it simply means that they are shooting for a demographic with them. Much for the same reason I'm sure not all women like Oxygen, Lifetime and Vanity Fair. It just doesn't feel like something to get incensed about.

At least the marketers are recognizing the demographic's existence.

PS - And yes, for the record, I am male.

It appears that Doktor is right. Something about the video completely hosed the rendering in Firefox. IE seems to work okay. Yeah for standards!